Project Overview

ALOE Is My Space is a US-based brand that needed stronger online visibility and consistent organic traffic from search engines.

The objective of this project was to build a complete SEO growth strategy focused on:

• Improving keyword rankings

• Increasing organic website traffic

• Optimizing on-page structure

• Strengthening technical SEO foundations

• Creating search-friendly content

I handled the SEO execution end-to-end, aligning technical improvements with content and keyword strategy.

Business Problem

Before SEO implementation, the brand faced:

• Low organic traffic

• Poor keyword rankings

• Limited visibility on Google

• Weak on-page structure

• No clear SEO roadmap

They needed a data-driven SEO strategy to compete in the US market and generate consistent inbound traffic.

Solution Strategy

I designed and executed a structured SEO plan covering:

✅ Technical SEO

• Website audit and performance review

• Page speed optimization

• Indexing fixes

• URL structure improvements

• Sitemap & crawl optimization

This ensured search engines could properly crawl and index the site.

✅ On-Page SEO

• Meta titles & descriptions

• Header structure (H1–H3)

• Keyword optimization

• Internal linking strategy

• Image optimization

Each page was optimized to target relevant US-based search queries.

✅ Keyword Research & Content Optimization

• US-focused keyword research

• Search intent analysis

• Content gap identification

• Optimization of existing pages

• SEO-friendly content recommendations

This helped align website content with what users were actively searching for.

✅ Performance Tracking

• Google Search Console monitoring

• Keyword ranking reports

• Traffic analysis

• Continuous optimization

SEO performance was measured and refined regularly.

My Role

I worked as the SEO Specialist, responsible for:

• Technical SEO audits

• On-page optimization

• Keyword research

• Content SEO strategy

• Performance tracking

• Reporting & improvements

This was a complete SEO lifecycle project.

Tools & Technologies

• Google Search Console

• SEO Audit Tools

• Keyword Research Platforms

• Analytics & Reporting Dashboards

Key Outcomes

✔ Improved keyword rankings
✔ Increased organic traffic
✔ Better crawlability & indexing
✔ Optimized on-page structure
✔ Stronger search presence in the US market

Business Impact

• Higher visibility on Google

• Increased inbound leads through organic search

• Improved content performance

• Strong SEO foundation for future growth

• Reduced dependency on paid advertising

ALOE Is My Space gained a sustainable traffic channel powered by organic search.

Final Reflection

This project strengthened my experience in:

• Technical SEO implementation

• US-market keyword strategy

• Content optimization

• Search performance analytics

• Long-term organic growth planning

ALOE Is My Space reinforced my ability to deliver SEO strategies that drive measurable business results.